In the last couple of years, the mobile market has become a buyers’ market. Now, the customers are king because apart from all these established brands, they have the option of buying Chinese models like Huawei, Oppo, and Xiaomi. Most of these made in China phones come with extraordinary features at much affordable price, and young buyers especially connect well with these phones.
The Ownership Changed Hands
Honor is one of the most popular smartphones in the market. Previously, Honor phones were manufactured by Huawei Technologies, but in late 2020, it was acquired by Shenzhen Zhixin Co, another Chinese company. Huawei was forced to sell it because of the US sanctions. Huawei was established in 2013, and soon became a known name in cost effective mid range brand.
The brand offers phones from entry level to high end models at different price points. Honor was able to launch multiple brands at competitive prices because it sold its phones only through online mode. Those who were interested in these phones could buy it either from its online site or through third-party retailers.
Since the company was able to save a lot of money by not maintaining any brick and mortar set up, it offered its product at an affordable price point. Moreover, those who join ‘Honor Club” get further discounts on these products.
Design Ethos
Always Better – This was the design ethos of Honor explained by its president during a press conference in 2019. Honor phones have always been known for their visually distinctive designs, and that was very much visible at the recent launch of their Magic 3 models.
The company ensured that launching of these models are well advertised in the print as well as the electronic media. Besides platforms like Facebook, Instagram, and Twitter, even Indian social mediaplatforms like Connect app gave a lot of coverage to its launch.
Battery and Processor
The curtain has finally lifted from the specifications of Honor Magic 3 Series. All these three models will have HD screens and the latest Qualcomm processor. The phone is fitted with a 4,600mAh battery.
Honor Magic 3 Specifications
Honor Magic 3 smartphone will get support from Android 11 based Magic UI 5.0. The smartphone flaunts a 6.76-inch Full HD + OLED display that has a resolution of 1,344×2,772 pixels, 120Hz refresh rate, and 89 percent screen-to-body ratio. To enhance its performance, the phone is equipped with a Snapdragon 888 processor.
Camera
The Honor Magic 3 smartphone comes with three cameras that are fixed at the back of the phone. Apart from a 13 megapixel camera with extra wide angle lens, it has two more cameras with 50 megapixel, and 64 megapixel. There is also a 13MP selfie camera given in the front side of the phone.
Battery
The model Honor Magic 3 has a 4,600mAh battery that has provision for ultrafast charging. For the purpose of connectivity, Wi-Fi, Bluetooth 5.2, GPS, and USB port have been provided in the device. It is also quite light, weighing just 203 grams.
Features of Honor Magic 3 Pro
The Honor Magic 3 Pro smartphone has a 6.76-inch display, and a Snapdragon 888 Plus processor, 12GB of RAM and 512GB of internal storage. The device gets support from Android 11 based Magic UI 5.0. This model is fitted with a battery that has a provision for ultrafast charging, and also charging from remote.
Connectivity and Camera
Honor Magic 3 Pro model has been provided with a camera on the back of phone to get good quality photos. This particular model has two built in sensors respectively of 50 megapixel and 64 megapixel. There is also a periscope lens of 64 megapixel and an ultra wide angle lens of 13 megapixel. In the front, there is a 13MP selfie camera. Besides these features, the phone has also been provided with Wi-Fi, Bluetooth, GPS and USB Type-C port.
Features of Honor Magic 3 Pro+
Honor Magic 3 Pro+ smartphone has almost every feature that the Pro model has. The only difference is in the type of camera. There is a quad rear camera with a 50MP optical image stabilization and three 64MP lenses.
The inbuilt camera supports 3.5x optical zoom, 10x hybrid zoom and 100x digital zoom. There is also a 13MP camera in the front for the purpose of selfie and video calling.
Honor Magic 3 series price
The price for Honor Magic 3 smartphone 8GB RAM and 28GB storage will be approx. rupees fifty two thousand and eight hundred in the Indian currency while Honor Magic 3 smartphone with 8GB RAM and 256GB storage will be rupees fifty seven thousand and three hundred.
Honor Magic 3 Pro smartphone with 8GB RAM and 256GB is priced about rupees sixty eight thousand and eight hundred.However Honor Magic 3 Pro smartphone with 12GB RAM and 512GB storage will cost about rupees seventy eight thousand.
The most advanced version Honor Magic 3 Pro+ smartphone with 12GB RAM and 512GB storage will be priced at rupees ninety one thousand and eight hundred.
Earlier, people had a lot of apprehension about Chinese phones. They generally thought that these phones are not as good as other established brands like Nokia, Samsung, Motorola, and Sony. But when they started using these phones, they realised these phones are as good as other brands if not better. Moreover, the pricing of these phones was very attractive.
There has always been a huge market for affordable smartphones because everybody can’t afford a phone costing 25000 rupees or more. Buyers from this segment often went for second hand phones because they were available for lower prices.
Chinese understood this mindset of buyers, and understandably came out with affordable models. However, they ensured that there was no compromise as far as features were concerned.
Therefore, most of these phones, despite being affordable, don’t lack in features. They have almost every feature that are usually found in high end phones. Customers couldn’t have asked for a better deal. They were getting cheaper smartphones, and that too with great features.
