Video wall technology has been around for several decades and has significantly influenced the flow of information in a wide range of environments. Today, several video wall technologies are used in conferences and trade shows, educational and medical institutions, stadiums, hotels, airports, museums, corporations, control rooms, and emergency and monitoring centers. This article will learn how you can deploy a video wall effectively and reap the maximum benefits.
Essential Considerations for Installing a Video Wall
Once you decide to install one or multiple video walls, you will have to make a relatively high initial investment. However, this investment is usually offset by the high degree of exposure and productivity you will achieve in a relatively short period. To succeed, there are certain factors that you must consider before diving into your new video wall project. In the following sections, you will learn more about some of the most important considerations.
Identify Your Specific Business Objectives
Before you undertake a new visual implementation, you must carefully identify all the business goals and objectives associated with the video wall project. You must consider how your video wall will promote or improve the message you want to convey compared to the methods you have been using. Or, perhaps consider how the new video wall will increase workplace productivity, resulting in time and cost savings. Taking into account your specific business goals will help determine your audience, your messaging, and the functionality required for the video wall. It will help guide you on where you need to spend more time and investment, whether it’s in the content creation of the features of the video wall control software. Understanding your objectives will guide you in selecting the right video wall solution for your business, whether you’re contemplating the video wall’s size, location, or functionality.
Determine How Much Space You Need
You must identify how much space you will need before you implement the video wall. It’s essential to determine the appropriate screen size, brightness, and pixel density that you will need to achieve your goals. For example, LED walls are entirely seamless and long-lasting, but depending on the pixel pitch and the distance between the wall and its viewers, an LED wall could result in a very pixelated and poor experience. But if designed properly, an LED wall could result in the best possible solution. Identifying size, quality, the type of content (still images vs. videos, HD vs. 4K, etc.), and distance is a critical part of the preparation that will help you design your video wall project properly.
Understand the Technical Requirements
To optimize the use of your video wall, it’s essential to identify the type of content you will likely be displayed on the wall, whether it’s videos, images, text, dashboards, websites, camera feeds, RSS feeds, or all of the above. Some video wall control software can process all types of content while others cannot. To avoid compromising on viewer experience by having your content too small or illegible and in low resolution or incorrect aspect ratios, video wall processing is a critical consideration. Remember that content that may look good on your laptop may not necessarily look as good on a large videowall display. Still, with the right solution and the ethical requirements identified in the design stage, you will achieve the quality and visualization experience you seek.
Content is Key
A video wall used in a lobby area or public space is trying to capture or inform viewers and, therefore, must be first and foremost focused on the content. Of course, the quality matters, but even the highest quality video wall will fail in its objectives if the content isn’t right. People will not absorb information or be captivated if the messaging is confusing or the design is unappealing. Content should be kept short and sweet. Animations should be timed. Accordingly, important news or messages should be displayed for about 10 seconds, where the most important information should loop on the screen regularly. It is highly recommended to hire a content development agency with highly qualified writers and designers if your video wall is to be used as a digital signage display in public spaces.
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Video wall technology is the most effective way to communicate important information to many people at once or in a short period. However, it is essential to get the right message across to the right people while creating the best possible viewing experience for your audience. To succeed, take all critical considerations into account during the design stage, everything from size, location, distance, pixel pitch, content, content types, etc. If you need help with your video wall project, get in touch with professional video wall experts by contacting VuWall, serving customers in over 45 countries.