72% of consumers connect with brands through digital marketing.
That means if you are not up to date on your digital marketing technology, you could be missing out on over two-thirds of your potential customers. And you definitely do not want that as a small business owner!
To keep that from happening and make sure you are up to date on your marketing tech, keep reading for the latest trends.
Many potential customers may visit your website to get answers to questions they have — about whatever they may be. If the answer is not there, they may navigate away.
However, this may not be the case if you have a chatbot on your website. The chatbot uses AI technology to deliver a human-like response to customers. Chatbots are also always there — so you now have a 24-hour service line, which people love these days.
Gone are the days when you can reach out to a potential or correct customer without any means of personalizing the message.
If you plan to send out emails, texts, ads, etc., you need to make sure that each one is personalized. This means in your emails, you should start with something like:
What’s up, (insert name)!?
Alright, (insert name), let’s talk.
You are getting the customer’s attention while also making it personal.
Utilize Video Marketing
Video marketing is bigger than it has ever been before. Part of this is because YouTube and TikTok are some of the industry leaders in digital marketing. Because of this, they are making video marketing huge.
Whether you have your own YouTube, TikTok, website, or another form of video content, you need to make sure you or your team is staying up-to-date with making videos for your business.
Nowadays, short-form videos are also extremely popular. This means you should focus on creating videos that are less than 30 seconds to keep the attention span of your target audience.
Use Search Engine Marketing
SEM, or search engine marketing, uses organic and paid search activities to reach consumers that are looking up relevant searches or products. This means that your job is to create a marketing technique that uses the right words and phrases to get search engine results (and hopefully, more leads).
Using SEM best practices can help you to analyze how your digital marketing is working, how it is contributing to your revenue and profits, and what changes need to be made.
Digital Marketing Technology Trends You Need to Know About
Digital marketing technology is constantly changing. This means it is your job to stay up-to-date on the current trends!
By reading this article, you are more informed about a few of the trends you need to take into account for your digital marketing strategy and any ad campaigns that you create.
If you enjoyed reading these trends and tips to stay on top of them, read more on our blog!