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Google Ads: Understanding the Basics (google ads google com)

If you’re interested in advertising your business online, you’ve probably heard of Google Ads.

Ad Google Ads is an advertising platform that allows businesses to display ads on Google’s search engine results pages, as well as on other websites and apps that are part of the Google Display Network. In this article, we’ll take a closer look at Google Ads and how it can help you grow your business.

Google Ads vs. AdWords

First things first: you may be wondering what the difference is between Google Ads and Google AdWords. The short answer is that there is no difference – Google AdWords was simply rebranded as Google Ads in 2018. However, some people still refer to the platform as AdWords, so it’s important to understand that they’re talking about the same thing.

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To get started with Google Ads, you’ll need to create an account on the platform. Once you’ve done this, you can create your first ad campaign. You’ll start by choosing the type of ad you want to create – for example, search ads, display ads, or video ads.

Next, you’ll set your budget and your target audience. You can choose how much you want to spend on your ads per day, and you can also set a maximum bid for each click on your ad. This means that you’ll only pay when someone clicks on your ad, not when it’s displayed.

You’ll also need to choose your target audience. You can target your ads based on a variety of factors, including location, age, gender, interests, and more. This can help ensure that your ads are seen by the right people.

Google Ads Bonus

One thing to keep in mind is that Google offers a bonus program for advertisers who spend a certain amount of money on their ads. This bonus program is designed to encourage advertisers to invest more in their advertising campaigns. The more money you spend on your ads, the more bonus credit you’ll receive. This can be a great way to stretch your advertising budget further and get more exposure for your business.

To qualify for the Google Ads bonus, you’ll need to be an active advertiser with a Google Ads account, and you’ll need to meet a minimum spending threshold, which varies depending on your location. Once you’ve met the threshold, Google will automatically review your account to determine whether you qualify for the bonus.

Using Adsgoogle com to Manage Your Google Ads

If you’re new to Google Ads, you may be wondering how to manage your campaigns. Fortunately, Google provides a user-friendly interface that allows you to create and manage your ads with ease. You can access your account by visiting Google Ads at

One thing to keep in mind is that Google Ads can be complex, and it’s easy to make mistakes if you’re not careful. That’s why many businesses choose to work with a Google Ads agency or consultant to help them get the most out of their advertising campaigns. An agency can help you set up your campaigns, create effective ads, and track your results to ensure that you’re getting a good return on your investment.


Google Ads can be a powerful tool for businesses looking to grow their online presence. By creating targeted ads that are displayed to people who are searching for products or services like yours, you can increase your visibility and attract more customers. Whether you’re a small business just getting started with online advertising or a larger business looking to expand your reach, Google Ads can help you achieve your goals. So why not give it a try and see how it can benefit your business?

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